Case studies
Operator-led engagements, in detail.
Six engagements across DTC, marketplace, multi-channel, international market entry and operating-model rebuilds. Anonymised where the engagement is current. Numbers are real. Each card opens the full case study.
Scaling a UK SDA and homewares manufacturer from £4m to a projected £8m across four geographies.
Multi-channel rebuild across DTC, wholesale, UK retail and Amazon UK/EU/US/AU. ERP replaced, fulfilment architecture re-engineered away from full Amazon Multi-Channel Fulfilment, demand planning and weekly commercial reporting installed. Margin up 1.2pp with no stepped overhead.
Read the case study£8m to £14m and a sale to a VC: specialist enthusiast aftermarket business.
A decade in seat as Operations Director, then Chief Operating Officer, then Managing Director of a UK specialist enthusiast aftermarket category leader. Led the growth trajectory, built the senior operational team, and delivered a clean sale to a VC buyer in 2024. The work that became the JW Consulting playbook.
Read the case studyUS market entry for a UK consumer electronics brand: $US 3.5m in 18 months.
Full US operational stack stood up alongside existing UK operations: US LLC, sales tax across priority states, East Coast 3PL, US-domain Shopify, and Amazon.com launch. Supply chain re-routed direct from China to US fulfilment to protect UK warehousing capacity.
Read the case study Current engagementFractional COO engagement: UK DTC beauty brand at scale.
Operational structure installed inside a fast-growing social-led brand. Working capital restructured, supply chain rationalised, management layer installed between founder and team, monthly MI rhythm started. The marketing engine that built the brand protected; the operational ceiling capping the founder removed.
Read the case study Current engagementCOO-led UK and EU market entry for a US consumer brand.
Not a marketplace listing job. VAT in two jurisdictions, four compliance schemes per territory (Packaging, EPR, WEEE, Batteries), brand and IP protection secured, fiscal representation arranged, and Amazon UK and Germany operational as the trading vehicle. Designed to hold past Y1, not collapse inside ninety days.
Read the case studyCRM and operating model rebuild for a UK multi-channel consumer brand.
Operating model defined first, before any vendor name was on the table. Customer, product and supplier framework built for both consumer and trade. System architecture mapped, vendors evaluated against the operating model, and a phased implementation plan delivered.
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